Jd.com ecny jingxi wechat pay11/19/2022 ![]() But in China, users expect extensive product descriptions with dozens of pictures. Large number of pictures extending through the page: a Western website might only have 2 to 5 pictures of each product.There are also standards to follow when it comes to designing for Tmall. Selling in China therefore requires a good understanding of what are these standards and expectations from Chinese customers.įortunately, Tmall set-up a page explaining the typical user experience on the platform, from product discovery to delivery. Tmall both follows and (to a large extend) defined the standards of e-commerce in China. These cross-border orders are mostly coming form other Asian countries such as Japan and Korea, with United States being a close follower:Ĭross-border purchases are also relatively frequent, with 65% of Chinese e-commerce users making at least one cross-border purchase every month. Storytelling is also more important, and platforms like XiaoHongShu managed to leverage this trend by blending content and e-commerce. This is partly due to the fact that cross-border sales are linked to some more targeted promotions toward smaller brands. On top of Tmall and JD, smaller & newer players such as Kaola, VIP.com, YangMaTou and XiaoHongShu are also taking on a significant share of the market. Here is data from H1 2017 cross-border e-commerce market share in China: Regarding payment methods, Tmall supports Alipay and Bank cards (Alipay being much more popular) and JD.com supports WeChat Payment, JD Pay and bank card (WeChat Pay being the most popular option)įocus on cross-border e-commerce in ChinaĪlthough Tmall and JD.com are completely dominating the local e-commerce market, the cross-border e-commerce market is much more fragmented. In terms of fees, Tmall and JD.com are comparable, although JD.com tends to charge slightly more expensive fees. Buyers will generally go to Tmall for clothes, cosmetics and F&B purchases, while JD.com will be the number one choice for purchases of home appliances and electronic equipment. All the other actors shared the remaining 18% of the market (Amazon only has a 1% market share in China).īut the difference between Tmall and JD.com is not only about scale: they also target different markets. JD.com was a clear second with 25% market share. As of 2016, Tmall made up for 57% of B2C e-commerce in China. Lazada is the leading e-commerce platform in South East Asiaīut the most interesting part of Alibaba is Tmall, the largest B2C platform in China, engaged in a lethal fight with its main competitor JD.com.AliHealth is the most comprehensive online retailer of pharmaceuticals in China.AliExpress which is helping Chinese companies sell to foreign buyers.Aliyun which is China’s largest cloud computing platform.Alipay is China’s largest e-payment platform., the largest B2B e-commerce platform in the world.It is impossible to talk about e-commerce in China without mentioning the 800-pounds Gorillas: Alibaba group founded by the iconic entrepreneur Jack Ma, and its close competitor JD.com.Īlibaba is a group including many companies: Overview of the e-commerce market in China ![]()
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